Why is this important? If you aren't creating video, you're likely falling behind. But don't fret. For most videos, the more simple and raw it is, the more authentic the content seems … and that's what really matters to your audience.

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Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.

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Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.